Sports Illustrated Swimsuit Festival at Coney Amphitheater

Sports Illustrated will be holding a swimsuit festival this summer at the Amphitheater at the Coney Island Boardwalk. Swimsuit models will be sashaying the Coney Island Beach and Boardwalk. Tickets for this event have not yet been sold.

According to AdAge:

“With print circulation and advertising revenue on the decline, many media companies have turned to live events as a potential bottom-line boon. Sports Illustrated, in an attempt to further capitalize on the popularity of fan festivals pegged to its annual wintertime Swimsuit edition, is expanding the franchise with a new Sports Illustrated Swimsuit Summer Music & Fan Festival.
SI is working with Live Nation and Brooklyn Sports & Entertainment to produce the event, which will be held Aug. 28 at Brooklyn’s Amphitheater at Coney Island Boardwalk, scheduled to open in July.
The August event, while not necessarily bigger than the fan festivals held around the country in February as the magazine releases its annual Swimsuit Edition, is meant to be a summer extravaganza, with a ticketed live music concert (hence the Live Nation partnership). Time Inc. hopes to make the festival an annual tradition.”

Coney Island USA’s 2016 Queen Mermaid Haily Clauson featured in the image below.