Nathan’s Launches Virtual Reality Rewards Program

Nathan’s Famous is taking fun to a whole new level this summer, rewarding loyal fans with a trip through cyberspace to its virtual Coney Island theme park. The world-famous hot dog company has launched “Ticket to Fun,” its summer rewards program giving consumers the opportunity to earn tickets redeemable for merchandise and various sweepstakes prizes throughout the summer months.

Upon finding codes inside specially marked packages of Nathan’s Famous Hot Dogs in supermarkets across the country, consumers can redeem them online at the Nathan’s virtual Coney Island theme park, located at NathansTicketToFun.com. Fans can login into the website and convert the ticket value for merchandise and/or sweepstakes entries. Visitors to the virtual Coney Island can earn even more rewards by exploring this gamified theme park, rich with amusement-style games, rides and one-of-a-kind experiences.

Always wanted to compete against world-champion competitive eaters Joey Chestnut and Matt Stonie in the Nathan’s Famous Fourth of July International Hot Dog-Eating Contest? Ever wondered what’s it’s like during the lunch-hour rush at the Nathan’s Famous flagship store in Coney Island? Now you can find out.

Eleven total attractions offer fans the opportunity to earn points. Take a ride on the Cyclone, Wonder Wheel or free-fall on the Parachute Jump before heading to the original Nathan’s Famous store and testing your trivia knowledge about the 100-year-old brand.

If fans are craving hot dogs, why not challenge eight-time Nathan’s Famous Hot Dog Eating Champion, Chestnut, and 2015 contest winner, Stonie, to a contest of your own? Or earn tickets by serving lunch to passersby on the famed Coney-Island boardwalk, but be wary of slow service, because at Nathan’s Famous, customer service and order-accuracy is our main priority!

Nathan’s Famous “Ticket to Fun” makes all of this possible and more! Rewards include a catalog of Nathan’s Famous merchandise and chances to win prize packages and instant-win game prizes.

Upon registering, users will interact with various attractions on the website to earn tickets. Those tickets will add up and fans will have the option of spending the tickets in the virtual gift shop in three different ways:

1. Nathan’s Famous Merchandise – Users can spend their tickets on a catalog of Nathan’s Famous merchandise; Items will have set ticket values and can be redeemed immediately.
2. Sweepstakes Prize Packages – During the summer promotion, users can spend their tickets to enter various sweepstakes*. Nine winners will be selected at random to win a featured prize package. Prize packages include a Backyard Movie Package, Indoor Gaming Package, Beach Package, Tailgate Package, Swing Set, a Trip for Four to New York City, a race-weekend experience, an Ultimate Backyard Makeover and an Ultimate Family Vacation.

3. Instant Win Game Prizes – Users can also play Instant Win Games for the opportunity to win prizes such as a Nathan’s T-shirt, a Wiffle Ball Kit and a Hot Dog Roller.
To learn more about Nathan’s Famous and its products, please visit www.nathansfamous.com.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO PARTICIPANTS OF THE NATHAN’S FAMOUS CONEY ISLAND PROGRAM WHO ARE LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 YEARS AND OLDER. VOID WHERE PROHIBITED. Promotion ends 9/30/16. For Official Rules, alternate method of entry, prize descriptions and odds disclosure, visit nathanstickettofun.com. Sponsor: Smithfield Packaged Meats Sales Corp., 805 E. Kemper Rd., Cincinnati, OH 45246